how we start this journey
About Us
Bhitaibandhani is envisioned as a true expression of Indian craftsmanship and luxury, built on ingenuity of techniques, superiority of materials and the understated refinement of heritage crafts.
Born in Banaras, Bhitaibandhani brings the beauty and cultural wisdom of age-old craftsmanship of Banaras to the world. With our range of handwoven textiles and made-by-hand products, rooted in the region’s artisanal traditions, Bhitaibandhani preserves heritage and fosters a strong sense of cultural identity and pride.
Choosing to employ care and consideration at each step in the production chain, the entire process from first sketches to the final product is overseen by us. The design of all collections is carried out in-house and in close collaboration with our master craftsmen. The manufacture of all of Tilfi’s textiles takes place solely in Banaras and is entrusted to over 2000 highly-specialised artisans and their workshops.
All of Bhitaibandhani’s products are sold exclusively through our website and flagship retail stores in Katch
Behind the name
Bhitaibandhani is a Banarasi weaving technique, where three coloured yarns run continuously without a break. For us, it stands for our three ideals:
• Pure – We only use natural materials in our products for lasting quality and luxury.
• Handmade– Every Bhitaibandhani piece is handmade, and is the product of our deep knowledge and understanding of the craft.
• Banaras– Rooted in Banaras, we take great pride in carrying forward this historic city’s legacy of skilled craftsmanship.
Our logo is an intricately detailed motif incorporating three paisleys; a delicate interplay found in heritage Banarasi textiles, referred to as the “dancing paisley”. The Tilfi paisley is an aesthetic symbol of our provenance and of a timeless design vocabulary, whose beauty remains unaffected by passing trends.
Come & visit us today.
Our ambition is to keep pushing the boundaries of our craft and the skills of our artisans, while staying true to the quintessence of Banarasi craftsmanship.
• Our design aesthetic carefully builds on the rich vocabulary of Banarasi craft traditions. Our constant challenge is to innovate and create something new while trying to do justice to a design language that has been perfected over centuries.
• Many of our weaves and products are decidedly traditional, but each is unique in its artistry, authenticity of materials and craftsmanship, each a sublime realization of complex know-how.